After working as an estate agent in London, David Madden came back to Ireland to start his own property sales agency. Moove launched in April and — despite having just one office, in Dublin 8 — sells houses across the country.
“One of the biggest trends in the UK was towards new hybrid estate agencies such as Purplebricks, which has gained significant market share in just a few years,” said Madden.
Moove works on a similar basis. Selling houses via an app for a flat fee of just €1,800, it can save sellers thousands of euros compared with traditional estate agencies, which charge fees of about 1.5% of the sale price. Sellers using Moove can add pictures or content to their online profile, arrange viewing times and show houses themselves. Interested buyers contact them directly.
The online model enables Madden to cover an entire country without having to have offices in every town. “And because not everybody is comfortable doing it all online, we also have our Dublin office so that people can call us,” he said.
Being a predominantly online business makes for cost-effective marketing too. “In our first eight weeks we set aside €100 a week to spend on Google AdWords,” said Madden. “That netted us €15,500 worth of business.” He reckons the online model will allow him to scale up faster too. Purplebricks, for example, recently launched in the US market.
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