Launched by estate agent David Madden, MoveOn.ie is an online platform for residential property sales. The website charges a flat fee of €1,800 to homeowners who can either conduct the entire process online or work with the company’s in-house estate agents to complete the sale.
Madden, who has a background in web design, came up with the idea while he was working in London and developed the website for a year prior to the soft launch last year.
“There were proptech companies popping up over there at the time like Purplebricks.co.uk and Housesimple.com,” he said. “Their seller-led model has been successful in Britain and it accounts for about 20 per cent of market there now. I saw potential for the concept in the Irish market, so I decided to move home and develop it here.”
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